![]() ![]() ![]() At the time this Roc-A-Fella Records thing was a long shot because in 1996 rappers were looking for record deals not creating them. For many outside of the Tri-State area this Jay Z guy was a virtually unknown. Jay Z’s rap resume at the time was more so him being seen alongside of Jaz-O, Big Daddy Kane, & Original Flavor. Along comes an ambitious Brooklyn emcee by the name of Jay Z. The West Coast had the rap game on smash and the East Coast was making a resurgence with Biggie, Nas, & Wu-Tang at the forefront. Southern Hip-Hop is making a modest rise through the works of Scarface, UGK, Outkast, Goodie Mob, 8Ball & MJG, and others. The East Coast vs West Coast thing is getting full media coverage and media hype. The year is 1996, 2Pac & Biggie are at the top of the Hip-Hop world.
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